Wells Enterprises (Blue Bunny Ice Cream) – A Sweet Legacy in Le Mars, Iowa
Nestled in the small Midwestern town of Le Mars, Iowa, is a family-founded ice cream empire that has grown to delight taste buds across America. Wells Enterprises, the maker of Blue Bunny ice cream, has transformed Le Mars into the self-proclaimed “Ice Cream Capital of the World.” Polka Dot Dairy is proud to distribute Blue Bunny’s delicious treats to over 200 communities in Minnesota and Wisconsin, bringing a century-old story of sweet success from Iowa to the Upper Midwest. In this post, we’ll explore the entertaining and factual tale of how Wells Enterprises – from its humble origins to its innovative present – became one of America’s top ice cream companies, and what makes their Blue Bunny brand so special. Along the way, we’ll highlight the company’s origin story, its industrial growth, product philosophy, and the economic trends and partnerships (including Polka Dot Dairy) that shape its business. Grab a scoop (or two) of your favorite ice cream, and enjoy this inside look at the Blue Bunny story!
From Horse-Drawn Wagon to Iowa’s Ice Cream King (The Early Years)
Every legend has a modest beginning, and for Wells Enterprises, it all began with a horse, a wagon, and a $250 investment. In 1913, Fred H. Wells, Jr. purchased a horse, a delivery wagon, a few cans and jars, and the goodwill of a local dairy business in Le Mars. With this one wagon and a reliable source of milk from 15 cows, Fred Wells started delivering milk door-to-door seven days a week in his horse-drawn wagon. This tireless routine laid the foundation for a family business rooted in quality dairy and community service. Little could Fred Wells have imagined that his one-man milk route would blossom into an ice cream dynasty spanning over a century.
By the 1920s, the Wells family’s entrepreneurial spirit led them beyond milk into the frozen frontier of ice cream. Around 1925, Fred Wells and his sons began making ice cream in Le Mars, using fresh local dairy to create a product that quickly grew popular. They expanded their deliveries of these frozen confections to nearby Iowa towns like Remsen and Alton, and by 1927, Fred and his brother Harry C. Wells partnered to distribute ice cream in the larger city of Sioux City, about 25 miles south of Le Mars. Wells’ ice cream was a hit – soon becoming the leading ice cream in Sioux City – but the family’s journey would take an unexpected twist.
In 1928, the Wells brothers sold their Sioux City ice cream division to Fairmont Ice Cream, even selling the rights to use the Wells name in that market. This difficult decision, made on the eve of the Great Depression, provided vital funds that helped the family business survive the lean years of the 1930s. However, it also meant that if the Wells family ever wanted to sell ice cream in Sioux City again, they needed a new brand name – they could no longer use “Wells.” As the economy recovered, the Wells brothers were eager to get back into the Sioux City market. Thus, in 1935, they turned to the public for inspiration, launching a “Name That Ice Cream” contest in the local newspaper.
The Birth of the Blue Bunny (1935 Name Contest)
In 1935, the Wells brothers’ naming contest yielded a creative and memorable brand that would become an American ice cream icon. A Sioux City resident – a local artist named George Vanden Brink – submitted the name “Blue Bunny” after observing how captivated his young son, John, was by some blue bunny figurines in a department store’s Easter display. Vanden Brink’s whimsical idea struck a chord. He won the $25 prize (a hefty sum during the Depression) for the winning entry, and with it, Wells Enterprises had its new identity: Blue Bunny Ice Cream.
But the contribution didn’t end there. Being an illustrator by trade, Vanden Brink also sketched a playful bunny logo to accompany the name. This original Blue Bunny character – sometimes called “Blu” – became the face of the brand and adorned Blue Bunny ice cream packaging for nearly 70 years. In photos from the era, you can see the Wells brothers proudly posing with Blue Bunny delivery trucks bearing the cheerful bunny logo, symbolizing the marriage of family tradition with a fresh, fun brand identity.
Figure: A historic Blue Bunny ice cream delivery truck from the 1930s. The Wells brothers chose the Blue Bunny name after a Sioux City contest winner noticed his son’s love of blue rabbit toys – a decision that gave the family business a charming new identity. The original Blue Bunny logo (seen on the truck) was drawn by the contest winner and used for decades.
With a catchy name and an appealing mascot, Blue Bunny ice cream was ready to win over America’s taste buds. Throughout the late 1930s and 1940s, Wells Enterprises rebuilt its ice cream business under the Blue Bunny banner, focusing on quality ingredients and community connections just as Fred Wells had done with milk a generation before. The post-World War II economic boom then set the stage for Blue Bunny to hop into even greater expansion.
Growth Spurts: From Local Dairy to National Ice Cream Player
The decades following World War II brought prosperity and growth to Wells’ dairy business – and the family seized the opportunity to invest in the future. In the 1950s, Wells Enterprises built a new, modern production facility in Le Mars dedicated to ice cream manufacturing. This allowed the company to increase output and develop new frozen products to meet America’s growing appetite for ice cream. By 1963, the Wells family added a fluid milk processing plant as well, expanding their dairy offerings and ensuring a steady, quality milk supply for their ice cream operation. Under the leadership of Fred’s sons and their cousins (the second generation of Wells family managers), the business continued to thrive. Family lore recalls that the Wells siblings and cousins worked “six and a half days a week” and respected each other’s strengths – a work ethic that drove the company’s steady expansion. “They could fight like cats and dogs, but they always found a way to reach consensus,” remembered Doug Wells (a third-generation family member), emphasizing how their passion for developing new flavors made the hard work fun.
By the 1980s, Wells Dairy (as the company was then known) embarked on an ambitious expansion beyond Northwest Iowa. In 1983, the company purchased a facility in Omaha, Nebraska and converted it into a plant for milk, yogurt, and juice, extending Wells’ reach into neighboring states. Back home in Le Mars, they undertook a major expansion of the original plant, adding new production lines and a state-of-the-art freezer facility. This wasn’t just any freezer – it was a freestanding high-rise freezer reaching 12 stories tall, one of the tallest of its kind in the world! Upon its completion in 1992, the towering freezer warehouse (kept at a bone-chilling –20°F) could store over 70,000 pallets of ice cream and frozen novelties, giving Wells unparalleled capacity in one location. With two massive plants (old and new) on opposite sides of town, Wells claimed the title of the world’s largest ice cream manufacturer in one location. This feat did not go unnoticed: in 1994, the Iowa State Legislature officially dubbed Le Mars the “Ice Cream Capital of the World”, in recognition of the record-setting amount of ice cream produced there by a single company.
At this point, Blue Bunny had grown from a regional Midwestern treat into a rising national brand. Throughout the 1990s, the Wells family set their sights on national distribution, leveraging their expanded production might. By investing in distribution and marketing, they turned Blue Bunny into a brand that shoppers could find in grocery store freezers from coast to coast. Despite fierce competition from the industry’s giants, the family-owned upstart from Iowa kept gaining ground. In fact, over the decades, Wells Enterprises repeatedly managed to double its revenues about every ten years. In 2006, the company surpassed $1 billion in annual sales, placing it in an elite group of U.S. family businesses to reach the billion-dollar mark. That rapid growth elevated Wells to the #3 ice cream seller in the U.S., behind only the two multinational titans, Nestlé and Unilever. Even if its market share (around 5% at the time) was smaller than those behemoths, the company’s consistent expansion was a testament to its strategic savvy and commitment to “Only the Best” ice cream.
“Ice Cream Capital of the World” – Life in Le Mars
It’s impossible to separate Wells Enterprises from its hometown of Le Mars, Iowa – each has shaped the other in profound ways. Le Mars proudly wears the nickname “Ice Cream Capital of the World,” a title earned thanks to Wells’ outsized production. By the mid-1990s, this community of about 10,000 people was churning out more ice cream from one manufacturer (Wells) than any other place on Earth. The cultural and economic impact on the town has been enormous. Wells Enterprises is the largest employer in Le Mars, and the company takes its role seriously. “We have responsibilities to our employees and to our town. We’re the biggest employer here,” said Doug Wells, reflecting on how the business and community are inextricably linked. Generations of local families have worked for Wells, and the company’s growth has meant prosperity for the region – from farmers who supply milk to shop owners selling Blue Bunny treats.
Le Mars revels in its ice cream fame with a good dose of fun. Each June, the town hosts Ice Cream Days, a multiday festival celebrating all things ice cream – including parades, games, and of course free Blue Bunny cones for attendees. The streets of downtown Le Mars feature over 50 whimsical ice cream cone sculptures, painted in different themes, as a public art treasure hunt for visitors. And at the heart of downtown stands the jewel of Le Mars: the Wells Visitor Center & Ice Cream Parlor. Housed in a renovated historic building (the old railroad depot), the Blue Bunny Ice Cream Parlor is part museum and part ice cream shop, welcoming around 200,000 visitors each year to learn about the company’s history and indulge in gourmet sundaes. The parlor’s interactive exhibits let you trace the Wells family story, see vintage ice cream-making equipment, and even “race” virtual factory robots that sort ice cream in the big freezer (spoiler: you can’t beat the robots) – all while enjoying any of the 40+ flavors scooped on site.
Figure: The Wells Visitor Center & Blue Bunny Ice Cream Parlor in downtown Le Mars, Iowa (pictured in 2010). This historic building turned ice cream museum and shop draws ~200,000 guests each year. Le Mars is proudly known as the “Ice Cream Capital of the World,” a title earned in 1994 thanks to Wells’ world-record production in one location. An old-fashioned Blue Bunny delivery truck (right) nods to the company’s century of history.
Community engagement has always been part of Wells’ philosophy. In 2013, to celebrate the company’s 100th anniversary, Blue Bunny partnered with the Make-A-Wish Foundation to grant 100 wishes to children with critical illnesses – a heartfelt initiative that touched families nationwide. Wells also contributes to local causes in Le Mars, from education to civic improvements. In fact, Mike and Cheryl Wells (Mike Wells is a 3rd-generation family leader who served as CEO) personally spearheaded the creation of a new “Welcome to Le Mars” sign that highlights the Ice Cream Capital moniker, giving travelers a warm, whimsical greeting as they enter town. It’s clear that for the Wells family, investing in community goes hand-in-hand with investing in ice cream.
Only the Best Ingredients: Quality as a Guiding Philosophy
What’s the secret to Blue Bunny’s enduring popularity? A big part of it is the quality and care that Wells Enterprises pours into every scoop. The company’s philosophy, simply stated, is to use “Only the Best” when it comes to ice cream. In practical terms, that starts with farm-fresh dairy. Wells sources fresh milk from local farms within 75 miles of its Iowa production plants, ensuring top-notch dairy as the base for all its ice cream. That milk is rushed from farm to factory (with tanker trucks arriving nearly every hour, 24/7 to keep up with demand) and crafted into ice cream while at peak freshness. Other ingredients are chosen with equal care – whether it’s high-quality cocoa for chocolate ice creams or real fruits and nuts for mix-ins, Wells insists on premium inputs.
Blue Bunny’s commitment to quality is also visible on the outside of their products. In 2016, the brand overhauled its packaging to clear containers, allowing customers to actually see the swirls of fudge, chunks of cookie, or ribbons of caramel in treats like Bunny Tracks and Bunny Snickers before even taking off the lid. This transparency (literally) reflects a company ethos of nothing to hide – what you see is what you get, and what you get is delicious. “We start with fresh, local milk and work around the clock with a ‘roll-up-your-sleeves’ attitude to bring the best ice cream to people across the United States,” the company proclaims, noting that their small-town work ethic is a key ingredient in the recipe. Blue Bunny’s plant employees – many of whom have been with Wells for decades – take pride in upholding the family legacy of craftsmanship. The result? Ice cream that wins loyal fans generation after generation.
One fun fact that highlights Wells’ quality focus: despite its growth, Wells Enterprises still produces ice cream primarily in Le Mars, enabling tight control over consistency and taste. In fact, all that Blue Bunny ice cream you find in your local store likely came from the Ice Cream Capital of the World. Below are a few “cool” facts and figures about Wells Enterprises and its Blue Bunny operations:
Massive Production: Wells produces over 150 million gallons of ice cream per year in Le Mars – enough to fill about 240 Olympic-sized swimming pools! It’s astonishing output for a town of 10,000 people.
Sweet Capacity: In a single day, Wells can make more than 1 million Blue Bunny ice cream sandwiches (those classic vanilla ice cream slabs between chocolate wafers) on its production lines. That’s more than 11 sandwiches every second!
Local Milk Supply: It takes a lot of dairy to keep Blue Bunny humming – on average, one tanker truck of fresh milk arrives every hour, 24 hours a day, 365 days a year at the Wells plants. The consistent supply means every batch starts with the freshest cream.
Freezer Warehouse: Wells’ famous 12-story freezer can store over 70,000 pallets of ice cream at –20°F. This giant “icebox” ensures that even in peak summer season, there’s plenty of product ready to ship out to stores so customers never find an empty Blue Bunny shelf.
These facts illustrate the impressive scale Wells Enterprises has achieved, while maintaining the standards that made Blue Bunny beloved in the first place. It’s a balance of innovation and tradition – exactly what the Wells family has practiced for over a century.
A Family-Owned Fortune Built on Innovation
While Wells Enterprises has always honored its traditions, it’s also never shied away from innovation. This dynamic approach can be seen in both their product development and their business strategy. On the product side, Blue Bunny continually evolves its lineup to keep fans excited. The company offers everything from classic big tubs of ice cream in flavors like Homemade Vanilla and Mint Chocolate Chip, to novelty cones, bars, and sandwiches for on-the-go treats. In the 1990s, Blue Bunny introduced the now-iconic “Bunny Tracks” flavor – vanilla ice cream loaded with chocolate-covered peanut butter bunny shapes, chocolate-coated peanuts, caramel and fudge swirls – which quickly became a bestseller and remains a fan favorite. In recent years, the brand has rolled out indulgent personal-sized Load’d Sundaes and Load’d Cones, which are jam-packed with mix-ins and toppings, appealing to those who want an ice-cream-parlor experience at home. They’ve even added “Twist Cones” (soft-serve style swirled cones in the freezer aisle) and bite-sized Mini Swirls to cover every craving .
Beyond Blue Bunny, Wells Enterprises has broadened its portfolio through new brands and partnerships. They produce licensed frozen novelties for other companies – for example, Wells became a long-time licensee for Weight Watchers ice cream treats, marrying their manufacturing know-how with Weight Watchers’ brand to create low-calorie desserts. The company is also the force behind the iconic red-white-and-blue Bomb Pop popsicles that are a staple of Fourth of July celebrations; Wells acquired the Bomb Pop brand in 1991, adding a patriotic pop culture icon to its stable. In 2019, Wells made headlines by acquiring the fast-growing brand Halo Top, known for its high-protein, low-calorie ice creams that had developed a cult following among health-conscious consumers. “Halo Top disrupted the ice cream category by providing a high-protein, low-sugar, low-calorie dessert that gave consumers a reason to purchase ice cream as a treat again,” explained Mike Wells, then-CEO of Wells Enterprises. He noted that Wells has “the sales and marketing expertise, but more importantly the passion, to help grow this brand even further” – a clear sign of the company’s forward-looking approach to changing market trends. The founder of Halo Top, Justin Woolverton, praised the 106-year-old Wells Enterprises as a company that “simply does things the right way,” highlighting that Wells’ century of ice cream expertise would help Halo Top reach new heights. Bringing Halo Top into the family was a strategic move to capture the booming demand for “better-for-you” frozen desserts, without sacrificing the company’s core mission of making joyful, delicious treats.
Internally, the Wells family also embraced innovation in management to ensure the company’s longevity. As the business grew larger (and more complex) in the 2000s, the third generation of Wells leadership made the bold decision to bring in new talent and streamline decision-making. “We realized that our business’s needs were greater than the family’s,” Mike Wells said of a major 2007 reorganization, in which several family members stepped back from daily executive roles so that outside experts could join the leadership team. Mike himself was elevated to CEO and President in 2007, tasked with continuing Wells’ growth trajectory. The move was a turning point that gave Wells Enterprises “the structure and discipline of a publicly traded company and the advantages of being privately held,” as Mike described it. The family proved adaptable, putting the company’s future first while still maintaining ownership and a presence on the board. This blend of family values and professional management set Wells Enterprises up for its next chapters of expansion.
By the late 2010s, Wells Enterprises had firmly secured its place as a top-tier ice cream manufacturer. The company was (and still is) recognized as the largest family-owned and managed ice cream manufacturer in the United States, and the second-largest ice cream maker overall in the U.S. (trailing only Unilever, the conglomerate behind brands like Breyers and Ben & Jerry’s). To put its scale in perspective, as of 2019 Wells Enterprises employed more than 4,000 people and produced not only Blue Bunny, but other well-known brands like Halo Top, Bomb Pop, Blue Ribbon Classics, and the Chilly Cow light ice cream line. It even manufactures ice cream for other companies’ store brands – for example, Wells has long produced Great Value ice cream for Walmart and in return gained shelf space for Blue Bunny in Walmart stores. “We built our business with Walmart one store at a time,” Mike Wells noted, describing how Wells would make Walmart’s private-label ice cream and “in exchange, they carry Blue Bunny in their stores” – a win-win partnership that helped Blue Bunny reach shoppers nationwide. Such strategic partnerships have been key to Wells’ business model in a highly competitive industry.
Partnering to Deliver Happiness – From Walmart to Polka Dot Dairy
Speaking of partnerships, the story of Blue Bunny’s success wouldn’t be complete without highlighting how the products actually reach consumers. Wells Enterprises excels at manufacturing and marketing, but it relies on a network of distributors and retailers to get ice cream into freezers across America. On the national level, relationships with big retailers like Walmart, Kroger, Target, and others have been instrumental – Blue Bunny is widely available in supermarkets, often positioned as a premium yet affordable brand option. The long-standing collaboration with Walmart began in the late 1980s and grew Wells’ presence immensely, as mentioned above. Mike Wells has acknowledged that large partners can be demanding (Walmart, for instance, has stringent requirements for inventory and food safety), but he’s also called them “fair” and credited those partnerships with pushing Wells to improve technologically and operationally.
Equally important, however, are the regional partnerships that bring Blue Bunny to local grocery stores, convenience stores, and corner markets – the places where many Americans pick up their favorite frozen treats. This is where Polka Dot Dairy comes in. Founded in 1956 and based in Minnesota, Polka Dot Dairy is a family-owned distributor that specializes in dairy and frozen products (among other snacks and beverages) throughout Minnesota and western Wisconsin . With a fleet of trucks and a dedication to direct store delivery service, Polka Dot Dairy ensures that products like Blue Bunny ice cream arrive fresh and ready to delight customers in over 200 cities and towns across the Upper Midwest. Polka Dot Dairy has built its reputation on “great products, fair prices, and outstanding service” – the very same values that Wells Enterprises holds dear – making this partnership a natural fit.
Polka Dot Dairy proudly carries the Blue Bunny Ice Cream line, from the classic 48-ounce family-size ice cream containers to novelties like Load’d Cones, sundae cups, and Mini Swirls . When you see a Blue Bunny Twist Cone or Bomb Pop in a convenience store freezer in Minnesota, chances are it got there via Polka Dot’s distribution network. By working closely with wholesalers like Polka Dot, Wells Enterprises can reach smaller and independent retailers that large grocery distribution might miss. It’s a win-win relationship: Polka Dot offers its customers the in-demand, nationally advertised Blue Bunny brand, and Blue Bunny extends its presence into local markets, sometimes even in remote rural areas, thanks to Polka Dot’s delivery routes. Both companies are family-run businesses that emphasize customer relationships and adapting to change – for example, Polka Dot Dairy has navigated industry changes for over 60 years and continues to expand its product offerings to meet customer needs . So when Polka Dot tells the story of Blue Bunny (as we’re doing here), it’s really sharing the story of a trusted partner in providing quality treats to the community.
These kinds of partnerships also reflect broader economic trends in the food industry. As consumer tastes evolve, companies like Wells Enterprises have to be agile in product innovation while ensuring strong distribution channels. There’s a constant dance between big national brands and local vendors – and Blue Bunny’s strategy has been to balance both. On one hand, they acquired or launched new brands (like Halo Top for health-conscious consumers, or teaming with The Cheesecake Factory to produce a line of cheesecake-inspired ice creams) to stay ahead of trends. On the other hand, they’ve maintained and deepened relationships with distributors and stores that keep the product accessible and visible. In recent years, the ice cream market has seen trends like premiumization (people seeking higher-end, indulgent ice creams) and conversely, better-for-you options (like low-sugar, dairy-free, etc.). Wells has positioned Blue Bunny mostly in the fun and indulgent space – its taglines often emphasize “Funlightenment” and bringing joy with ice cream – while also covering the bases by owning Halo Top for the healthier niche. Economically, ice cream remains a steady $25+ billion industry in the U.S., and even when times are tough, people still reach for a sweet scoop as an affordable treat. That resilience has benefitted Wells Enterprises; over its history the company has weathered wars, recessions, and shifts in consumer preference, always finding a way to adapt (from home-delivered milk to mass-produced novelties) while sticking to its core mission of making “the best ice cream in the best possible way”.
Leadership, Legacy, and the Road Ahead
At the helm of Wells Enterprises, the leadership has always emphasized a forward-looking vision while cherishing the company’s legacy. Mike Wells – great-grandson of founder Fred H. Wells – often spoke of the responsibility he felt to both the past and future. “We are a 100-year-old company focused on adapting for the next 100 years,” Mike said in late 2022, encapsulating how Wells Enterprises doesn’t rest on its laurels. That quote came as the company was about to start a new chapter: in December 2022, the multinational Ferrero Group (famous for Nutella, Ferrero Rocher chocolates, and Kinder) announced it would be acquiring Wells Enterprises. The Ferrero acquisition, completed in 2023, marked the end of Wells being entirely family-owned – but it also opened exciting possibilities for global growth. Mike Wells expressed confidence in the move, calling Ferrero “a like-minded company with a commitment to providing high-quality, premium sweet-packaged food products that bring joy to consumers around the world”. He described the deal as “putting the business in the best possible hands” for the future, and indeed, Ferrero has stated that Wells will continue to operate as a stand-alone business, with its offices and production staying in Le Mars, Iowa. In other words, Blue Bunny isn’t going anywhere – except perhaps into new international markets that Ferrero’s resources might help unlock.
Leadership at Wells has transitioned to a new CEO under Ferrero’s ownership (as of 2023, Liam Killeen is CEO of Wells Enterprises), but the company’s headquarters remain in Le Mars and the mission remains the same. The Wells family, while no longer majority owners, continue to be involved as key stewards of the brand’s heritage. The values established by Fred back in 1913 – integrity, quality, community – are ingrained in the company culture and guide its decisions. As consumers, we can expect Blue Bunny to keep doing what it does best: crafting fun, delicious ice cream that brings people together, whether that’s a family enjoying Birthday Party flavored Load’d Cones at a picnic or a late-night treat straight from the tub.
If one thing has defined Wells Enterprises over the years, it’s passion. You can hear it in the voices of those who tell the company story. “Our goal is to be the No. 1 ice cream company,” Mike Wells once said. “We may not be able to beat Nestlé and Unilever in market share, but we can be No. 1 in quality and customer service.” That focus on being the best – not necessarily the biggest – in the ways that truly matter has earned Blue Bunny a special place in ice cream lovers’ hearts. And it has certainly paid off: Blue Bunny consistently ranks among the top-selling ice cream brands in the country, and Wells Enterprises has garnered industry accolades for its innovation and growth. But perhaps a more telling measure of success is the simple fact that mentioning Blue Bunny brings a smile to people’s faces. The very idea of that cute blue-eared bunny and a carton of Sweet Vanilla ice cream conjures memories of joy, summer, and family.
As Wells Enterprises moves forward, the company stands at the intersection of tradition and innovation. They have the backing of an international sweet-goods powerhouse in Ferrero, which could lead to new product collaborations (Nutella swirl ice cream, anyone?) or expanded distribution beyond North America. Yet they also have over a century of goodwill stored up – in their hometown of Le Mars, in the loyalty of their employees, and in partnerships with distributors like Polka Dot Dairy and retailers large and small. Those relationships form a strong foundation that no corporate deal can shake.
In Le Mars, the next generation of locals is already growing up with Blue Bunny in their lives – visiting the parlor on a hot day, maybe working a summer job at the factory, or even dreaming up the next great ice cream flavor. Wells Enterprises, born from one man’s milk route, has always been a family affair in both a literal and broader sense. It treats its consumers like family too, inviting all of us to “Share Happyness” (as one Blue Bunny slogan encourages) one scoop at a time.
So, the next time you open a tub of Blue Bunny ice cream – whether it’s classic Homemade Vanilla, decadent Cookies & Cream, or a crazy new flavor – take a moment to appreciate the journey behind it. From Fred Wells’s horse-drawn wagon in 1913, to the blue bunny logo inspired by a child’s delight, to the ultra-modern production lines churning out millions of ice cream sandwiches a day, it’s a pretty sweet story indeed. And thanks to partners like Polka Dot Dairy, that story continues to reach new places and new people. Here’s to Wells Enterprises and Blue Bunny Ice Cream, an American Midwest success story that shows how a business built on hard work, heart, and a little creativity can make the world a happier (and tastier) place – one frozen treat at a time.
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